We are your Design Strategy Partner unlocking the external perspectives and creative energy your innovation challenges need to deliver effective results.
OUR HAPPY CLIENTS
"Gemma and her team were a joy to work with and made my job easy. Their expertise fueled the ability to lead a cross-functional team through several successful innovation workshops, with an output that will make a true business impact on my brand"
Senior Brand Manager, Vaseline
Son•der :noun
the realization that each random passerby has a life as vivid and complex as your own
We believe people are unique, complex and often a bit weird… but isn’t that what makes the world wonderful!
We build empathy with your target consumer and the build personas of the future to imagine impactful and meaningful human-centered brand experiences.
A ‘Collective’ Agency
We are a curated network of independent, constantly curious design & innovation talent – ensuring you get the specifc expertise you need, when you need it!
Hello!
I founded Sonderful to give internal teams the flexibility to expand their resource with the capabilities required for each bespoke innovation challenge.
A trained industrial designer with over 20 years of insight, strategy, innovation and design expertise straddling senior agency and corporate roles - my superpower is to help teams create magic!
I am passionate about using Design Thinking principles to drive empathy with the ‘real people’ we are solving problems for together with hands-on iterative prototyping and a test-to-learn approach. My aim is to inspire imagination and creativity in your team and deliver tangible business impact.
Gem
Our Expertise
Co-Creation Sprints
Experienced facilitation of highly engaging innovation programmes that integrate consumer and expert persectives at each stage
Design Strategy
Creation of guiding design principles that align with business goals and user needs to drive innovative and effective solutions
Innovation Capability
Training in Design Thinking best practices, equipping teams with the skills and methodologies to drive human-centric creative problem-solving and strategic growth.
